Do Marketers Sell Their Soul?
It stuck with me and even a year later, I wonder if marketers are selling our souls for data.
It used to be marketing was a one-way conversation.
The marketing game has changed. Our audiences are more spread out, in their own little niche corner of the digital age.
Enter data profiling and mining.
Thanks to the buying, selling, sharing and tracking of your data, marketers can provide unique, personalized experiences for you.
The fine line marketers walk.
It’s time to take responsibility.
But as marketers, I believe if you ethically explain what you are going to track on someone, the responsibility lies with the users to read those terms, and either accept them or leave.